DSF hots up with signature shows To launch biggest perfume spray sampling with 200 personnel

DSF hots up with signature shows

To launch biggest perfume spray sampling with 200 personnel 

 

 The opening day of DSF’s Perfume Theme on 26 January at MAF Malls and Dubai Airport (Terminal 1 & 3), will witness a world-record breaking attempt, offering AED 1 million worth of perfume sampling. Some 200 personnel will be deployed to spray perfume all at the same time in “The Biggest Perfume Sampling” event.

The festival calendar released by the Dubai Tourism Board for the 32 days fiesta revealed with different activities already entertaining tourists and shoppers participating at the DSF.

Visitors and local residents can look forward to a week of perfumery from the 26^th January onwards.

The flagship venue of the Perfume Theme is City Centre Mirdif’s “Central Galleria”, and most of the activities related to this theme will take place at MAF malls (City Centre Deira, City Centre Mirdif, Mall of the Emirates, City Centre Measem).

Perfume Village

A specially designed Perfume Village will be set up in Mirdif City Centre with lots of activations taking place throughout the week. A Main Stage will host influencers, celebrities and perfume experts, who will be holding an exhibition on perfumes, including how to mix ingredients and test sniff perfumes.

Perfume Village will have eight regional and international brands in pop-up stores, as well as a perfume museum to teach people more about different perfumes and oils. 15 niche perfumes will also be on display for people to sample, with Paris Gallery choosing these special perfumes from its own exclusive collection.

Market outside the box

Taking place next to the pride of Dubai, Burj Khalifa from January 21 to 30, the Market Outside the Box focuses on emerging brands in Dubai and gives them a chance to take center stage during DSF.  This year Market Outside the Box is not just focusing on the emerging product based market Dubai has cultivated, but will also be showcasing the budding market for personalities in health and fitness, music, entertainment and design. Over 80 brands from all over the globe will be encouraged to show off their products and services and promote grass roots engagement. Market OTB will also be providing visitors the opportunity to experience fantastic shows, activities, music, dance and poetry, or even catch the latest creative documentaries at the Market OTB’s pop-up cinema.

Street Runways

January 18, 23 and 25, the DSF’s fashion street runway will display a series of fashion shows, partnering with high-street brands in specific locations across the city. This event will create a fashion scene that features landmarks as a canvas to showcase high-street fashion. This event creates three main runways using three key locations as the backdrop/stage, including: Burj Khalifa, Meena Bazaar and Al Fahidi District. Each fashion show will complement the area with the designs and fashion that the models will be wearing.

Fashion Central

‘Fashion Central’ has been created as part of the festival’s Apparel & Fashion Theme and will be introducing ‘New to Dubai’ fashion brands and collections at the Emirates mall from January 15 to 17. One of the attractions of Fashion Central is Fashiontainment, which will bring a fusion of Fashion and Entertainment together to create a fashion show with musical performances by an international celebrity, and held in collaboration with a luxury retail brand.  More fashion events and in-store activations will also take place to add to the shopping experience. 

Fashion Express

‘Fashion Express’ is a new in-mall concept that combines the very popular ‘flashmob’ with a ‘pop up’ concept to create an exclusive in-store event that not only entertains customers in the traditional common mall spaces, but also drives footfall inside the stores. Customers will also have multiple opportunities to participate in store competitions at the Dubai Festival City Mall on January 15- 16 and Ibn Battuta Mall on January 22 and 23, respectively.

Fashion on Ice

The first of its kind interactive and dramatic fashion show projection on ice, using professional model/figure skaters showcasing avant-garde collections via a skating fashion show debut live at The Dubai Mall Ice Rink on January 17, 2016 will showcase.

Beach carnival

What is a festival without a carnival to help everybody get into the celebratory mood? Now that Dubai Shopping Festival has brought with it Carnival at The Beach, families can enjoy a fantastic atmosphere of fun and amazement at one of Dubai’s newest shopping areas in JBR. You can expect lots of entertainment and even more fun and games at this carnival. While walking from shop to shop be sure to say hello to the jugglers, fire eaters, acrobats, and any other entertainers you will be able to see.